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Consumers Tuned In To Benefits Of HD Radio

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Consumers have consistently and rapidly adopted new digital technologiesCDs, MP3s and DVDs, to name a fewbecause of the improved quality, choice, convenience and interactivity they provide. And this consumer adoption trend shows no sign of slowing.
The latest development is HD Radio™ technology, which offers broadcasters and their listeners radically upgraded audio quality, along with an ondemand interactive experience and compelling, new wireless data services. HD Radio marks the most significant advancement in radio broadcasting since the introduction of FM stereo more than 50 years ago.
Consumers can continue listening to the same local AM/FM stations they love but with the added services and benefits that HD Radio offers, including:• AM digital will have FMlike audio quality, allowing for new and innovative programming using music formats. FM digital will have CDlike audio quality.
• Staticfree and crystalclear reception.
• Multicasting for more channels of programming that includes currently unavailable genres.
• Metadatasong, artist and other information (news, weather, traffic ticker info as determined by the broadcaster) displayed onscreen.
• Wireless data services to include ondemand audio. Ondemand audio allows for the streaming of content, providing more information on station programs, news, weather and trafficall at the touch of a button.
"Were moving very rapidly to improve consumers radio listening experience," says Peter Ferrara, president and CEO of the HD Digital Radio Alliance. "isteners will now have even more local choices of new and diverse programming."Some of the totally new formats to be introduced include Viva a Voce (opera), Classical Alternative, Traditional Jazz & Blues, Coffee House, Female Talk, Future Country, Extreme HipHop and indepth news. Also of note is the wide variety of new rock formats.
One option for taking advantage of HD Radio is a new entertainment system from Polk Audio. The ISonic™ produces big, lifelike sound qualityand is the first to offer HD Radio technology with a DVD player and XMready satellite radio technology, making it a total entertainment solution. Its compact dimensions (14.5" x 9.75" x 4.75") allow for use virtually anywherehome, office or business.
In addition, the ISonic was honored as the Best of Innovations audio product at the 2006 Consumer Electronics Show.


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